VIETNAM TOURISM: SCROLL DOWN FOR GALLERY -
This assignment was dedicated to creating a Marketing and PR campaign for an impoverished region where tourism was virtually nonexistent. It was executed in several phases over four months, including: (i) Extensive travel throughout Vietnam for cultural study purposes and the collecting of film and photography stock, including uncharted exploration of Mai Chau Valley in Hao Bing Province with translator, using motorcycles, 4wd, boats, and canoes (ii) Engaging with local communities at length to gain their support and confidence in the program (iii) Mapping out tours to locations yet discovered (iv) Production of promotional video (v) Design and construction of 2 E commerce websites with local IT team, who spoke no English! (vi) Design of marketing material including posters and postcards (vii) Forming affiliations with major hotels and travel agencies in Hanoi and Saigon (viii) Capacity Building; that is teaching/ training local NGO staff, including CEO and Executive Management, on all facets of marketing; and (ix) Advising local communities and tourism operators on hospitality and customer service. This project was a huge success.... In September, 2016, Government statistics showed 15000 tourists a month were visiting the region. Prime Minister Nguven Xuan Phuc announced the Government's intent to promote Mai Chau Valley and Ho Binh Province as a new tourist hotspot for 2017/18! Mission accomplished!