SOLOMON ISLANDS - SEE PHOTO GALLERY BELOW
Assignment over 12 months, included:
(i) ECO-TOURISM DEVELOPMENT - PR VIDEO - SCP's Director Bradley Rae met privately with, and gained the support of, the Honorable Prime Minister Mr Sogavare, regarding a nation wide eco-tourism scheme Mr Rae had devised; based on his volunteer work with 3 remote villages/ 400 people on Guadalcanal Island.
(ii) PUBLIC RELATIONS CONSULTANCY + Rebranding of State Owned Electricity Authority. PR VIDEO - This PR role was created to improve public opinion that was at an all time low due to a history of mid-level corruption, high prices, poor relations with landowners and overall low standard of services nationwide. The primary purpose was advising the Board of Directors and Executive Management on all facets of PR, Marketing and Communications, with extensive travel throughout the 900 + islands to assess company operations and the remote communities they serve, SCP recommendations to the Board and Executive Management, and subsequent implementation following their approval and guidance, centered around the complete rebranding of the corporation. including name and logo change to Solomon Power + the creative development of radio ads, billboards, and all PR / Marketing material distributed nationwide. Other recommendations included greater involvement in community affairs and a price reduction/ credit initiative to enable more of the village based population onto the grid. As a result of this rebranding, and corporate restructuring, Solomon Power is now rightfully recognized as a successful corporation that works with the people, for the people!